核验 · Sep 28, 2026
已独立佐证Google 在印度测试 Gemini 与 AI Mode 里的 Flipkart 购买按钮:不离开对话直达 Flipkart 品牌结账,10 月晚些时候计划更大范围推广
“印度一些 Gemini 用户已经能在 Flipkart 商品上看到 Buy 按钮——对话里直接结账,而这件事会改变谁拥有客户。”
2026 年 9 月 26 日星期六(已按日历核算),TechCrunch 报道(Jagmeet Singh,发稿时间 6:30 PM PDT):Google 已开始在印度测试让购物者直接通过 Gemini 和 AI Mode 购买沃尔玛旗下 Flipkart 的商品。按 TechCrunch:「Users in the test see a "Buy" button on select Flipkart product listings appearing in Gemini and Google's AI Mode, which takes them directly to a Flipkart checkout flow without leaving the AI interface, according to people familiar with the matter and an experience seen by TechCrunch.(据知情人士及 TechCrunch 亲身体验,测试中的用户会在 Gemini 和 Google AI Mode 里出现的部分 Flipkart 商品列表上看到一个『Buy』按钮,点击后直接进入 Flipkart 的结账流程,全程不离开 AI 界面。)」范围:「The early test is limited to some users and a small selection of products, including smartphones, electronics, and mobile accessories, the people told TechCrunch.(知情人士告诉 TechCrunch,早期测试仅限部分用户和少量商品,包括智能手机、电子产品和手机配件。)」推广:「Google plans to roll out the experience more broadly later in October, ahead of India's festive shopping season, one of the people said.(一位知情人士说,Google 计划 10 月晚些时候推广这一体验,赶在印度节日购物季之前。)」被问及该测试时,一位 Google 发言人对 TechCrunch 表示公司「always testing new features and experiences to help people discover and connect with businesses more easily.(一直在测试新功能与新体验,帮助人们更轻松地发现企业并与之连接)」,并按 TechCrunch 补充说公司经常做实验、没有更多细节可分享。按 TechCrunch,该流程看起来与 Google 早前的演示不同:「It brings up a Flipkart-branded checkout flow when a user taps the Buy button. It is not clear what technology powers the test.(用户点击 Buy 按钮时,弹出的是 Flipkart 品牌的结账流程。目前不清楚该测试采用了什么技术。)」Google 自己 2026 年 5 月 20 日的博客文章描述了这一更大布局所依托的 UCP 框架:「They can check out with Google Pay in just a few taps with many of their favorite brands, or transfer items to the merchant's site to complete their purchase.(购物者只需几次点击即可用 Google Pay 在众多喜爱的品牌处结账,或把商品转移到商家网站完成购买。)」以及:「Regardless of how a shopper chooses to buy, the retailer always remains the merchant of record.(无论购物者选择哪种方式购买,零售商始终是记录在案的商户。)」按 TechCrunch,本月早些时候 Google 表示 Flipkart 是其印度「agentic(智能体式)」购物体验合作商家之一、但未披露细节;Google 还「invested about $350 million in the e-commerce company in 2024 as part of a funding round led by the U.S. retailer, taking a minority stake.(2024 年在这家美国零售商领头的融资轮中向 Flipkart 投资约 3.5 亿美元,持有少数股权。)」在所见体验中,「listings from rivals including Amazon appeared alongside Flipkart products but did not offer the option to purchase directly through the AI interface.(包括 Amazon 在内的竞争对手的商品与 Flipkart 商品一同出现,但没有提供直接在 AI 界面内购买的选项。)」Flipkart「did not immediately respond to an email requesting for comment.(未立即回复置评邮件。)」