OpenAI 为 ChatGPT 图像生成加入视觉广告格式——面向 Free 与 Go 档，广告清晰标注并与图像分开，本月晚些时候在美国开始测试、首批为一组广告主，测量伙伴同步扩展

“ChatGPT 的 Free 与 Go 档图像生成即将出现广告——清晰标注、与图片分开，OpenAI 说回答本身不会因此改变。”

可用说法

• OpenAI 在一篇题为「Building advertising for the way people use AI（构建契合人们使用 AI 方式的广告）」的文章中宣布了 ChatGPT 的新视觉广告格式（该文章页面元数据标注 publishedTime 2026-10-07T12:00:00.000Z，而 TechCrunch 对同一推出的报道发表于 2026 年 10 月 5 日上午 8:14 PDT——本卡不断言该文章自身的发布日期）。按该文章：「We're introducing a new visual ad format in ChatGPT, expanding our measurement tools and partnerships, and developing new ways to understand brand suitability.（我们正在 ChatGPT 中推出一种新的视觉广告格式，扩展我们的测量工具与合作伙伴，并开发理解品牌安全性的新方法。）」上线范围，按该文章：「Initially, we'll test this new ad format during image generation in ChatGPT for users on the Free and Go plans. Ads will be clearly labeled, and remain separate from the image being created. As with our other ad formats, advertising does not influence the answers ChatGPT provides.（首先，我们将在 ChatGPT 的图像生成中为 Free 与 Go 档用户测试这种新广告格式。广告会被清晰标注，并与正在生成的图像保持分离。和我们的其他广告格式一样，广告不会影响 ChatGPT 提供的回答。）」时间，按该文章：「Testing will begin later this month in the US with an initial group of advertisers.（测试将于本月晚些时候在美国开始，首批为一组广告主。）」按该文章：「ChatGPT reaches 1.2 billion people each week, making it the world's largest AI-native consumer platform.（ChatGPT 每周触达 12 亿人，是全球最大的 AI 原生消费平台。）」测量，按该文章：归因伙伴「AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin」；全漏斗与高级测量伙伴「Fospha, Measured, and INCRMNTAL」；与 Hightouch、Tealium、LiveRamp 的数据集成；以及与 Haus、Measured、WorkMagic 的地理增量实验——「While our work on incrementality is still in its early stages（虽然我们的增量工作仍处于早期阶段）」伙伴报告的成果，按该文章：「According to DV Rockerbox, WeightWatchers' attributed cost per acquisition on ChatGPT Ads was 15.3% lower than its blended paid-search benchmark. WorkMagic reported statistically significant lift for wellness brand Dose, with 67% of incremental purchases coming from net-new customers. And according to Triple Whale, 93% of Portland Leather's visitors from ChatGPT Ads were new.（据 DV Rockerbox，WeightWatchers 在 ChatGPT Ads 上的归因获客成本比其混合付费搜索基准低 15.3%。WorkMagic 报告 wellness 品牌 Dose 获得统计显著提升，67% 的增量购买来自全新客户。而据 Triple Whale，Portland Leather 来自 ChatGPT Ads 的访客 93% 是新客。）」护栏，按该文章：「Our placement guardrails assess whether a conversation is appropriate for advertising, helping keep ads out of emotionally vulnerable, sensitive, or otherwise unsuitable contexts.（我们的展示位护栏会评估一场对话是否适合投放广告，帮助把广告挡在情绪脆弱、敏感或其他不合适语境之外。）」，且该文章描述了与 DoubleVerify（DV）和 Integral Ad Science（IAS）的品牌安全评估试点，「without accessing private user conversations（不访问私人用户对话）」。按 TechCrunch（Sarah Perez）：「The new ads will begin to appear later this month in the U.S. only for now, and will feature products and services from an initial test group of advertisers. The ads will also be clearly labeled and won't influence the answers ChatGPT provides, the company notes.（新广告将于本月晚些时候开始出现，目前仅限美国，将展示首批测试组广告主的产品与服务。公司指出，广告也会被清晰标注，且不会影响 ChatGPT 提供的回答。）」按 TechCrunch：「OpenAI introduced ads earlier this year to support its free and low-cost subscription tiers, and expanded them to India in August.（OpenAI 今年早些时候推出广告以支持其免费与低价订阅档，并于 8 月扩展到印度。）」以及按 TechCrunch：「Combined, the moves see OpenAI working to make ChatGPT a viable ad-supported business for those on free and low-cost plans.（合并来看，这些动作表明 OpenAI 正努力把 ChatGPT 变成免费与低价档用户可行的广告支撑业务。）」